July Fiestas, Markets, and Cultural Events
July is one of the most vibrant months in and around Oliva, where locals and visitors alike celebrate rich cultural traditions and festivals in true Spanish style. From colorful parades to lively street parties, there’s something for everyone to enjoy this month. July offers an incredible mix of history, culture, and pure fun. Keep in mind that exact dates may vary from year to year, so always check closer to the time!
Moors and Christians Festival
Oliva’s most famous event of the year, the Moors and Christians Festival, brings history to life in an epic display of color, music, and pageantry. This week-long celebration re-enacts the historic battles between the Moors and Christians, complete with elaborate costumes, parades, and mock battles. The entire town transforms, with each street decorated in the spirit of the festival. The lively processions feature dramatic sword fights, booming drums, and spectacular firework displays, culminating in an unforgettable experience that immerses you in the town’s rich history. This festival goes on non-stop into the weekend where the entire town is literally out on the streets all day and all night. And to this day, the mystery remains… when do they actually sleep?
When: Third week in July
Where: Oliva
Tip: Make sure to find a spot early along the parade route for the best view of the festivities. And if you are enjoying the festivities with alcohol, please remember to drink responsibly and pace yourself. This fiesta goes on for days.
Gran Fira de València
If you’re willing to venture to the city of Valencia, July brings the Gran Fira de València, a month-long fair that features concerts, fireworks, and traditional cultural activities. The highlight of the festival is the Battle of the Flowers, where parade floats are covered in flowers, and spectators engage in a friendly “battle” by throwing flowers at each other. The fair brings life to the entire city, with free performances, outdoor events, and a general festive atmosphere that’s contagious.
When: All of July
Where: Valencia
Tip: The Battle of the Flowers usually happens toward the end of July, so plan your visit accordingly.
Medieval Market in Altea
If you love the idea of stepping back in time, Altea’s medieval market is the perfect experience. During this festival, Altea’s old town is transformed into a vibrant medieval village, complete with artisan stalls, street performers, knights, and minstrels. Enjoy local crafts, traditional food, and performances that transport you to a bygone era.
When: July
Where: Altea
Tip: Wear comfortable shoes as Altea’s old town has cobblestone streets and is perfect for leisurely exploration.
Fiestas de Moraira
Moraira’s summer festivities include parades, live music, fireworks, and a strong focus on maritime culture. One of the highlights is the La Virgen del Carmen Procession, where local fishermen parade through the town to honor the patron saint of sailors. This traditional procession takes place both on land and sea, making it a visually stunning event that showcases Moraira’s connection to the Mediterranean.
When: Mid-July
Where: Moraira
Tip: Head down to the marina for the best views of the sea procession.
Fiestas de la Santísima Sangre in Denia
Denia’s biggest summer festival, Fiestas de la Santísima Sangre, celebrates the city’s heritage with a range of cultural activities, street fairs, bull-running events, and spectacular fireworks. Bull-running along the port is one of the festival’s main attractions, drawing large crowds. However, if you're not into the adrenaline-pumping action, there are plenty of family-friendly activities to enjoy.
When: Mid-July
Where: Denia
Tip: If you want to avoid the more daring events like bull-running, head to the evening concerts or fireworks displays instead.
Weekly Markets
For those who love exploring local flavors and finding hidden gems, July is also the perfect time to wander through the weekly markets held in and around Oliva.
Oliva Town Market: Held every Friday on the Paseo in Oliva, this market is a local favorite, offering everything from fresh produce to clothes, jewelry, and handmade crafts. It’s a great place to stock up on local goods or pick up some souvenirs to take home.
Oliva Beach Market: Smaller but equally charming, the Sunday market near Oliva Beach is perfect for grabbing some snacks or beach supplies before heading to the sand. You’ll find beach toys, towels, and plenty of refreshing local fruits to keep you cool under the sun.
More markets?: There’s plenty of them! Check out our fully curated list of markets - one for every day of the week - here.
Explore Nearby Towns in July
In addition to Oliva’s incredible celebrations, the surrounding towns and cities have plenty to offer:
Cullera: Known for its stunning beaches and its lively summer events, Cullera is a fantastic day trip from Oliva. Check out the beach parties, water sports, and seaside cafes that are bustling with life in July.
Javea: Relax on one of the quieter beaches, or head into the old town for charming boutiques, tapas bars, and live music.
Calpe: Famous for its rock formations and stunning beaches, Calpe is perfect for a more relaxed day trip.
Book Early to Experience the Best of July in Spain
Whether you're drawn to the historical reenactments of the Moors and Christians Festival or the flower-filled parades of the Gran Fira de València, July in Oliva and the surrounding areas promises unforgettable memories. And don’t forget to explore the weekly markets to get a taste of local life.
Be sure to plan ahead—booking your stay now ensures you get the best accommodation and can enjoy all the incredible fiestas happening in and around Oliva this July!
