January Fiestas, Markets, and Cultural Events

Welcome to January in Oliva and the surrounding areas—a time of celebration, tradition, and local charm. As the new year begins, the region comes alive with vibrant festivals, cultural events, and bustling weekly markets. Whether you’re looking for an authentic Spanish experience or simply want to enjoy the local flavor, January offers plenty of opportunities to immerse yourself in the traditions of Oliva, Valencia, Alicante, and the charming coastal towns nearby.

Here’s a guide to what’s happening this month in the region. Please note that exact dates may vary from year to year, so be sure to check ahead before making plans!

Fiestas & Cultural Events in January

Three Kings Day (Reyes Magos) – January 6

One of the most beloved holidays in Spain, Three Kings Day marks the culmination of the Christmas season. In Oliva, Valencia, and Alicante, you'll witness lively parades as the Three Wise Men ("Los Reyes Magos") process through the streets, distributing sweets and gifts to the children. The parades are a colorful spectacle, with floats, music, and the joy of children eagerly awaiting their presents. It’s a perfect way to experience Spain’s deep-rooted festive traditions up close.

San Antonio Abad – Mid-January

Mid-January brings the San Antonio Abad festival, celebrating the patron saint of animals. In Oliva’s Raval neighborhood, you can enjoy the blessing of animals, traditional fairs, and a medieval market that transports you back in time with knight battles and historical reenactments. It’s a family-friendly event that showcases Spain’s connection to its agricultural heritage and offers a unique cultural experience.

For those in the surrounding towns like Denia and Javea, similar events often occur, with blessings of pets and lively village celebrations.

The Mediterranean Equestrian Tour (MET)

MET is an internationally renowned equestrian event held at the Oliva Nova Equestrian Centre. This exclusive center hosts two main events each year: Spring MET (from January to April) and Autumn MET (between October and December).Visitors can expect to see thrilling showjumping competitions, with international riders and horses competing for prestigious titles. The competitions are set in the beautifully maintained Oliva Nova arenas, creating a spectacular experience for spectators.

The MET is a must-visit for anyone passionate about equestrian sports, especially those who want to witness some of the world’s best riders in action. It is also a family-friendly event, offering activities and facilities for everyone to enjoy, including nearby golf courses, restaurants, and leisure facilities at Oliva Nova Resort. Whether you are an avid horse lover or simply looking for an exciting day out, the MET is an unforgettable experience that blends high-level competition with the stunning Mediterranean setting of Oliva.

For more information on event dates and details, you can visit their official website here.

Markets to Explore

While the festivals bring excitement, January is also a great time to explore the local markets that are integral to life in the region.

Oliva Town Market (Every Friday)

Held on the Paseo in the heart of Oliva, this bustling weekly market is the perfect place to sample fresh produce, local crafts, and unique clothing. You’ll find everything from vibrant fruits and vegetables to artisanal cheeses and handmade souvenirs. It’s a great way to experience the daily life of the town while picking up something special.

Oliva Beach Market (Every Sunday)

For a more laid-back vibe, head to the Oliva Beach Market on Sundays. It’s a smaller market, perfect for a leisurely stroll while picking up local snacks and enjoying the relaxed atmosphere near the sea. Expect to find locally made crafts, fresh pastries, and perhaps even a glimpse of the beach as you browse.

More markets…

Oliva’s markets are great but there’s more to explore. CLICK HERE to discover each neighboring town’s market and what to expect.

Nearby Towns & What to Look For

Valencia

Valencia kicks off the year with Three Kings Day parades, which are among the most grand in the region. The streets come alive with processions, music, and joy as children celebrate the arrival of their gifts. The city also has an excellent Christmas Market that typically runs into the first week of January, offering local handicrafts, sweets, and plenty of festive cheer.

Alicante

In Alicante, the Santa Faz Pilgrimage is celebrated later in the year, but January offers the last days of the Christmas festivities. Don’t miss the chance to enjoy the Christmas lights and markets that linger until January 6. Alicante’s festive spirit continues into January with lively events and celebrations throughout the city.

Denia, Javea, and Moraira

These towns, nestled along the coast, offer their own small-scale versions of Three Kings Day celebrations and various San Antonio Abad festivals, with processions, live music, and markets. You’ll find a more intimate, village feel in these towns, but the sense of celebration and community is just as strong.

Why January is the Perfect Time to Visit

January in Oliva and the surrounding region is ideal for travelers who want to experience authentic Spanish culture without the crowds. The cooler weather is perfect for exploring the Old Town, visiting nearby coastal towns, and enjoying the festivals and markets that make this region so unique. Plus, with fewer tourists, you’ll get to experience the charm and warmth of the locals.

Whether you're visiting for the fiestas, cultural events, or simply want to take in the laid-back Spanish lifestyle, January is the perfect time to plan your trip.

Bonus Tip: If it’s your first time staying with us and you book 7 nights or more, you’ll get 10% off your stay! Longer stays of 1 month or more also qualify for a 10% discount, whether you’re a first-time guest or a returning visitor. So, what are you waiting for? Book your stay and enjoy the best of Oliva’s fiestas and local life this January.